In the coming year, Compassion and Quantum Metric will expand their work on crypto to personalize marketing campaigns to reach current, past, or prospective donors. We feel privileged to partner with the organization and continue to support their mission to help children around the world." Digitally-minded organizations, like Compassion, understand this. "As adoption grows, it's critical that brands make the right investments to continuously analyze and evolve their crypto payment experiences based on customer needs. "Cryptocurrency is a great example of how digital continues to transform the way consumers interact with brands every day," said Mario Ciabarra, CEO of Quantum Metric. Using Quantum Metric Interactions and heatmap technology, Compassion is able to regularly monitor how donors are interacting with the site and test potential redesigns to optimize the experience. The two organizations have expanded their work together, analyzing and interpreting site engagement to identify opportunities to optimize UX design and functionality. Working with Compassion since 2018, the Quantum Metric team has focused on optimizing the donor journey to make it easier for supporters to understand where and how they can help release children from poverty. With the introduction of cryptocurrency options as an alternative way to donate, Compassion is creating new opportunities for potential supporters and enabling them to contribute in their desired way. Today, over 295 million people globally own and use cryptocurrency and adoption is expected to reach 1 billion by the end of 2022. "By partnering with Quantum Metric, we are able to better understand how customers are interacting with the new page, where they may get stuck or frustrated, and what type of experience will turn them into long-term supporters." So, today, act with compassion."We've introduced cryptocurrency donations to expand our reach to potential supporters and allow them to contribute in their own preferred way," said Yaro Hetman, senior director of innovation for individual supporters at Compassion. You say, ‘But I don’t have that kind of power!’ No, but God does! And when you see someone’s need and reach out your hand to meet it-God will release His power! It’s your compassion that flips the switch. It’s too much for us-especially when we perceive the need as so overwhelming that we couldn’t begin to meet it.īut what if you could? What if you could make life better for one hurting person? ‘Then Peter said, “Silver and gold I do not have, but what I do have I give you: In the name of Jesus Christ of Nazareth, rise up and walk.” And he took him by the right hand and lifted him up, and immediately his feet and ankle bones received strength.’ (Acts 3:6–7 NKJV) What if Peter had said, ‘I have no silver or gold, so I’ll just keep my mouth shut and pass on by’? But he didn’t, and as a result a crippled man who’d sat begging for years rose up and walked into a new life. Perhaps that’s why we turn away when we see news reports of children starving in refugee camps, and hear about the 1.7 billion people who live on less than $1.65 a day and go to bed hungry every night. Compassion, then, is a reaction from deep within-a kick in the gut, if you will. It shares a root with the word ‘splanchnology’, the study of the visceral parts of the body. The New Strong’s Exhaustive Concordance defines ‘compassion’ as being moved in one’s bowels (the bowels were thought to be the seat of love and pity). ‘He was moved with compassion for them.’ Matthew 9:36 NKJV
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